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How to tailor your resume for a Art Director role

A screener on an Art Director posting reads the portfolio for scale of direction, not just taste, campaigns led, team size, media types spanned. Tailoring means naming campaigns and their reach. That match, more than any other line on the page, decides whether this resume gets a second look.

Four moves for this posting
  1. Name campaigns and their reach, matching the media types the posting names; scope of direction is what separates an art director from a senior designer on paper.
  2. State team scope, designers, photographers, agencies directed, matching any team language the posting uses; coherence across a team is the actual skill this title is screening for.
  3. Include results when a campaign produced them, matching any performance language the posting mentions; directors who cite outcomes get trusted with bigger budgets faster.
  4. Match your industry and media mix, retail, packaging, broadcast, to the posting's own focus; mix match signals your direction experience fits the channels they actually use.
The fact behind this

Recruiters spend about 7 seconds on a first resume scan. (Ladders eye-tracking study)

Before you tailor anything

Start with the version a recruiter opens right now, then make these moves against it.

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