Marketing · free guide

How to tailor your resume for a Content Strategist role

A screener on a Content Strategist posting has an occupational hazard to correct for: beautifully written vagueness. Tailoring means replacing developed content strategies aligned with brand goals with the traffic or pipeline number that content produced. That match, more than any other line on the page, decides whether this resume gets a second look.

Four moves for this posting
  1. Attach a performance number to your strongest content program, matching any growth metric the posting names; content that cannot cite a result reads as expensive decoration.
  2. State volume and scope, pieces per month, channels covered, writers managed, matching the posting's stated cadence; cadence proves this was an operation, not occasional output.
  3. Name the research inputs you actually used, keyword data, audience interviews, search intent, matching anything the posting mentions; strategy without a stated input reads as opinion.
  4. Move a pipeline or conversion result above brand-voice language when the posting is demand-focused; a strategist resume built entirely on voice undersells the commercial case.
The fact behind this

Most ATS software ranks and filters resumes for humans to read. It does not silently reject them. (how applicant tracking systems actually work)

Before you tailor anything

Start with the version a recruiter opens right now, then make these moves against it.

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