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How to tailor your resume for a Web Designer role

A screener on a Web Designer posting opens the portfolio site and judges the craft before reading a word about it, so a slow or dated site contradicts the whole resume. Tailoring means linking live sites. That match, more than any other line on the page, decides whether this resume gets a second look.

Four moves for this posting
  1. Link live sites, not mockups, matching the platform the posting names; live and fast is essentially the entire pitch for this role.
  2. Attach performance results, load time or conversion moved after a redesign, matching any metric language the posting uses; pretty and slow loses to plain and fast every time.
  3. Show responsive and accessibility work as standard practice, matching any compliance language the posting mentions; few designers claim it and fewer can actually prove it.
  4. Match your platform, custom build, a specific content management system, to the posting's own stack; platform match removes a training question before the interview starts.
The fact behind this

Recruiters spend about 7 seconds on a first resume scan. (Ladders eye-tracking study)

Before you tailor anything

Start with the version a recruiter opens right now, then make these moves against it.

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