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Resume Roast for Digital Marketing Specialists

Digital Marketing Specialist resumes list platforms the way menus list ingredients: Google Ads, Meta, GA4, HubSpot. The recruiter has read that list two hundred times today and is looking for the dish, meaning spend managed, cost per acquisition, conversion lift. Certifications help, but a certified specialist with no performance numbers reads like a licensed driver with no destination. Attach results to every platform you name.

What Gabe checks first on a Digital Marketing Specialist resume

Pair each platform with a metric you moved, like Google Ads with CPA cut 28 percent on 15 thousand monthly spend. Platform lists without numbers are wallpaper.
State the scale of spend you have managed. Running 2 thousand a month and 200 thousand are different skill levels, and recruiters price accordingly.
Show your measurement chops: GA4 events configured, dashboards built, attribution logic you set up. The specialists who can prove impact get the offers.

Worth knowing

Most ATS software ranks and filters resumes for humans to read. It does not silently reject them. (how applicant tracking systems actually work)

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