Marketing · free guide

How to tailor your resume for a Copywriter role

A screener on a Copywriter posting is judging the writing before the interview starts, so wordsmith with a passion for storytelling is exactly the sentence a working copywriter would avoid. Tailoring means putting the portfolio link first. That match, more than any other line on the page, decides whether this resume gets a second look.

Four moves for this posting
  1. Put your portfolio link near the top with three to five best pieces labeled by result, matching the formats the posting names; a portfolio without results is a scrapbook.
  2. Attach a number to the words wherever you can, matching any performance language the posting uses; conversion and open-rate numbers separate copy from creative writing on this resume.
  3. Name the formats and industries you have shipped in, matching the posting's own list, email, landing pages, long-form; range is fine, but proof per format reads stronger.
  4. Move your strongest tested headline result above general writing-style language when the posting mentions testing; tested performance beats a claim about voice or tone.
The fact behind this

Most ATS software ranks and filters resumes for humans to read. It does not silently reject them. (how applicant tracking systems actually work)

Before you tailor anything

Start with the version a recruiter opens right now, then make these moves against it.

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