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Resume Roast for Marketing Analysts

Marketing Analyst resumes get read for one thing above the tool list: whether your analysis ever changed a decision. Dashboards built and reports delivered are outputs; a budget reallocated because your attribution work showed a channel was bleeding is an outcome. Reviewers scan for SQL depth, the size of spend your analysis steered, and one story where the numbers won an argument.

What Gabe checks first on a Marketing Analyst resume

Tell one analysis-to-decision story, like attribution rework that shifted 30 percent of paid budget and cut CPA 19 percent. Reports without consequences are wallpaper.
Be precise about technical depth: SQL you write unaided, models built in Python or R, dashboards in Tableau or Looker actually used weekly.
State the spend or revenue your analysis touched. Steering measurement for a 5 million budget places you; analyzed marketing data does not.

Worth knowing

Most ATS software ranks and filters resumes for humans to read. It does not silently reject them. (how applicant tracking systems actually work)

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